Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Seat Belt Safety Click It or Ticket Click It or Ticket Enforcement CampaignClick It or Ticket is a national high-visibility enforcement campaign that focuses specifically on the consequences of not wearing a seat belt while urging riders to always buckle up. Material created for this campaign highlights law enforcement’s goal of encouraging drivers and passengers to wear seat belts and to spread awareness about the increased police presence on our nation’s roads during this period. National Mobilizations May: Memorial Day high-visibility enforcement campaign.November: Click It or Ticket may be used if high-visibility enforcement is happening in your area over the Thanksgiving holiday. Thanksgiving Messaging Graphics Ads Memorial Day Resources Thanksgiving During the Thanksgiving holiday, you can use many of the resources available on this page to increase your seat belt safety messaging. In addition, stats and assets specific to the holiday are available. Thanksgiving Stats During the Thanksgiving holiday weekend in 2022 (6 p.m. on Wednesday, November 23, to 5:59 a.m. on Monday, November 28), there were 326 passenger vehicle occupants killed in traffic crashes across the nation, and 43% (141) were unrestrained. Not wearing a seat belt proved to be deadly at any time of the day during the holiday weekend: 47% of those killed in nighttime crashes were unbuckled, and 38% of those killed in daytime crashes also were unbuckled. Yearly national statistics related to this topic are available in our Seat Belt Safety section. Sample News Release | Pre-Event | English Sample News Release | Post-Event | English Sample News Release | Pre-Event | Spanish Sample News Release | Post-Event | Spanish Social Media Playbook | English & Spanish _ Asset Type English Thanksgiving | Fine Day | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Fine Day | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Fine Day | Animated | English 1080x1920 | Vertical Video PREVIEW DOWNLOAD Thanksgiving | Fine Night | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Fine Night | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Fine Night | Animated | English 1080x1920 | Vertical Video PREVIEW DOWNLOAD Spanish Thanksgiving | Turkey | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Turkey | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Pull Up | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Pull Up | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Talking Points We've prepared talking points related to Click It or Ticket. These can be used as part of your Memorial Day and Thanksgiving holiday enforcement campaign messaging. After downloading, we encourage you to add local stats and facts to the document. Talking Points | English Talking Points | Spanish Facts National statistics related to this topic are available in our Seat Belt Safety section. Graphics Asset Type Static | English Is A Cinch | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Rural | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Urban | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Why I Pulled You Over | English 4 animated, 4 static PREVIEW DOWNLOAD Cross Your Heart 4 animated, 4 static PREVIEW DOWNLOAD What's Wrong | English 4 animated, 4 static PREVIEW DOWNLOAD CIOT Crime/Crash Clock PREVIEW DOWNLOAD Animated | English Is A Cinch | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Is A Cinch | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Buckle Yourself In | Rural | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Rural | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Buckle Yourself In | Urban | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Urban | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Static | Spanish Greater Than | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Make It Click | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Why I Pulled You Over | Spanish 4 animated, 4 static PREVIEW DOWNLOAD What's Wrong | Spanish 4 animated, 4 static PREVIEW DOWNLOAD Animated | Spanish Greater Than | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Make It Click | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov. Ads Asset Type Video | English Seat Belts | Enforcement | Two Guys | English TV & Digital | :30 :15 :06 available by request PREVIEW It's No Game Digital | :30, :15, :06 PREVIEW DOWNLOAD Dinged Digital | :15 Available by Request PREVIEW Seat Belts | Enforcement | Rural Worried Sick | English TV & Digital | :45 :30 :15 :06 available by request PREVIEW Audio | English Two Guys PREVIEW DOWNLOAD Banner | English Pull Over Banner | 7 static, 7 HTML5 format) PREVIEW DOWNLOAD Video | Spanish Seat Belts | Enforcement | Spanish TV & Digital | :60 :30 :15 :06 available by request PREVIEW Banner | Spanish 2 Segundos | Spanish Banner | 7 static PREVIEW DOWNLOAD If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.Note: No one may alter, edit, or change a NHTSA TV ad or digital video. Media Plans NHTSA supports a national seat belt law enforcement mobilization in May. The Media Work Plan provides an overview of the research and trends that inform NHTSA's national paid media plan for the campaign. The Media Buy Summary provides an overview of the media channels, media partner selection and tactics that will be activated to reach the target audience. Media Work Plan Media Buy Summary Memorial Day During the Memorial Day holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, we've created assets specific to the holiday. Social Media Playbook Sample News Release | Pre-event | English Sample News Release | Post-event | English Sample News Release | Pre-event | Spanish Sample News Release | Post-event | Spanish Law Enforcement Welcome Letter | English Reports Campaign Research Results Concept Testing | Rural | 2024 Concept Testing | 2023 Future Dates 2025High-Visibility Enforcement Enforcement: May 19 - June 1, 2025Paid Media: May 12 - June 1, 2025Earned Media: May 5 - June 12, 2025Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 21 - May 4, 2025Post Survey: June 2 - 12, 2025Public Awareness Surveys DMVBaseline: April 21 - May 4, 2025Post Survey: June 2 - 8, 2025Selected Telephone SurveyBaseline: April 28 - May 4, 2025Post Survey: June 2 - 8, 20252026High-Visibility Enforcement Enforcement: May 18 – 31, 2026Paid Media: May 11 – 31, 2026Earned Media: May 4 - June 11, 2026Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 20 - May 3, 2026Post Survey: June 1 - 11, 2026Public Awareness Surveys DMVBaseline: April 20 - May 3, 2026Post Survey: June 1 - 7, 2026Selected Telephone SurveyBaseline: April 27 - May 3, 2026Post Survey: June 1 - 7, 20262027High-Visibility Enforcement Enforcement: May 24 - June 6, 2027Paid Media: May 17 - June 6, 2027Earned Media: May 3 - June 10, 2027Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 19 - May 2, 2027Post Survey: June 7 - 17, 2027Public Awareness Surveys DMVBaseline: April 19 - May 2, 2027Post Survey: June 7 - 13, 2027Selected Telephone SurveyBaseline: April 26 - May 2, 2027Post Survey: June 7 - 13, 2027 Additional Resources Seat Belt Law Chart by State, 2022NHTSA.gov Click It or Ticket: English | SpanishSign up to get campaign updates via email from Traffic Safety Marketing
Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Seat Belt Safety Click It or Ticket Click It or Ticket Enforcement CampaignClick It or Ticket is a national high-visibility enforcement campaign that focuses specifically on the consequences of not wearing a seat belt while urging riders to always buckle up. Material created for this campaign highlights law enforcement’s goal of encouraging drivers and passengers to wear seat belts and to spread awareness about the increased police presence on our nation’s roads during this period. National Mobilizations May: Memorial Day high-visibility enforcement campaign.November: Click It or Ticket may be used if high-visibility enforcement is happening in your area over the Thanksgiving holiday. Thanksgiving Messaging Graphics Ads Memorial Day Resources Thanksgiving During the Thanksgiving holiday, you can use many of the resources available on this page to increase your seat belt safety messaging. In addition, stats and assets specific to the holiday are available. Thanksgiving Stats During the Thanksgiving holiday weekend in 2022 (6 p.m. on Wednesday, November 23, to 5:59 a.m. on Monday, November 28), there were 326 passenger vehicle occupants killed in traffic crashes across the nation, and 43% (141) were unrestrained. Not wearing a seat belt proved to be deadly at any time of the day during the holiday weekend: 47% of those killed in nighttime crashes were unbuckled, and 38% of those killed in daytime crashes also were unbuckled. Yearly national statistics related to this topic are available in our Seat Belt Safety section. Sample News Release | Pre-Event | English Sample News Release | Post-Event | English Sample News Release | Pre-Event | Spanish Sample News Release | Post-Event | Spanish Social Media Playbook | English & Spanish _ Asset Type English Thanksgiving | Fine Day | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Fine Day | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Fine Day | Animated | English 1080x1920 | Vertical Video PREVIEW DOWNLOAD Thanksgiving | Fine Night | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Fine Night | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Fine Night | Animated | English 1080x1920 | Vertical Video PREVIEW DOWNLOAD Spanish Thanksgiving | Turkey | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Turkey | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Pull Up | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Thanksgiving | Pull Up | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Talking Points We've prepared talking points related to Click It or Ticket. These can be used as part of your Memorial Day and Thanksgiving holiday enforcement campaign messaging. After downloading, we encourage you to add local stats and facts to the document. Talking Points | English Talking Points | Spanish Facts National statistics related to this topic are available in our Seat Belt Safety section. Graphics Asset Type Static | English Is A Cinch | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Rural | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Urban | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Why I Pulled You Over | English 4 animated, 4 static PREVIEW DOWNLOAD Cross Your Heart 4 animated, 4 static PREVIEW DOWNLOAD What's Wrong | English 4 animated, 4 static PREVIEW DOWNLOAD CIOT Crime/Crash Clock PREVIEW DOWNLOAD Animated | English Is A Cinch | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Is A Cinch | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Buckle Yourself In | Rural | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Rural | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Buckle Yourself In | Urban | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Urban | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Static | Spanish Greater Than | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Make It Click | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Why I Pulled You Over | Spanish 4 animated, 4 static PREVIEW DOWNLOAD What's Wrong | Spanish 4 animated, 4 static PREVIEW DOWNLOAD Animated | Spanish Greater Than | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Make It Click | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov. Ads Asset Type Video | English Seat Belts | Enforcement | Two Guys | English TV & Digital | :30 :15 :06 available by request PREVIEW It's No Game Digital | :30, :15, :06 PREVIEW DOWNLOAD Dinged Digital | :15 Available by Request PREVIEW Seat Belts | Enforcement | Rural Worried Sick | English TV & Digital | :45 :30 :15 :06 available by request PREVIEW Audio | English Two Guys PREVIEW DOWNLOAD Banner | English Pull Over Banner | 7 static, 7 HTML5 format) PREVIEW DOWNLOAD Video | Spanish Seat Belts | Enforcement | Spanish TV & Digital | :60 :30 :15 :06 available by request PREVIEW Banner | Spanish 2 Segundos | Spanish Banner | 7 static PREVIEW DOWNLOAD If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.Note: No one may alter, edit, or change a NHTSA TV ad or digital video. Media Plans NHTSA supports a national seat belt law enforcement mobilization in May. The Media Work Plan provides an overview of the research and trends that inform NHTSA's national paid media plan for the campaign. The Media Buy Summary provides an overview of the media channels, media partner selection and tactics that will be activated to reach the target audience. Media Work Plan Media Buy Summary Memorial Day During the Memorial Day holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, we've created assets specific to the holiday. Social Media Playbook Sample News Release | Pre-event | English Sample News Release | Post-event | English Sample News Release | Pre-event | Spanish Sample News Release | Post-event | Spanish Law Enforcement Welcome Letter | English Reports Campaign Research Results Concept Testing | Rural | 2024 Concept Testing | 2023 Future Dates 2025High-Visibility Enforcement Enforcement: May 19 - June 1, 2025Paid Media: May 12 - June 1, 2025Earned Media: May 5 - June 12, 2025Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 21 - May 4, 2025Post Survey: June 2 - 12, 2025Public Awareness Surveys DMVBaseline: April 21 - May 4, 2025Post Survey: June 2 - 8, 2025Selected Telephone SurveyBaseline: April 28 - May 4, 2025Post Survey: June 2 - 8, 20252026High-Visibility Enforcement Enforcement: May 18 – 31, 2026Paid Media: May 11 – 31, 2026Earned Media: May 4 - June 11, 2026Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 20 - May 3, 2026Post Survey: June 1 - 11, 2026Public Awareness Surveys DMVBaseline: April 20 - May 3, 2026Post Survey: June 1 - 7, 2026Selected Telephone SurveyBaseline: April 27 - May 3, 2026Post Survey: June 1 - 7, 20262027High-Visibility Enforcement Enforcement: May 24 - June 6, 2027Paid Media: May 17 - June 6, 2027Earned Media: May 3 - June 10, 2027Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 19 - May 2, 2027Post Survey: June 7 - 17, 2027Public Awareness Surveys DMVBaseline: April 19 - May 2, 2027Post Survey: June 7 - 13, 2027Selected Telephone SurveyBaseline: April 26 - May 2, 2027Post Survey: June 7 - 13, 2027 Additional Resources Seat Belt Law Chart by State, 2022NHTSA.gov Click It or Ticket: English | SpanishSign up to get campaign updates via email from Traffic Safety Marketing