Please click below to view a copy of the 2007 NHTSA National Communications Plan for impaired driving and occupant protection.

While this plan remains dynamic and is subject to change as new opportunities and new challenges arise, it represents a continued strong emphasis on the "Click It or Ticket" and Impaired Driving Prevention national enforcement events, as well as a series of suggested strategic messaging opportunities surrounding key holidays and special events throughout the year.

Visit this section often to review the themes and suggested activities, and tailor them to fit your own unique marketing situations, objectives and needs.

2007 Communications Plan (10MB-PDF)