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Fourth of July

About

Drive Sober or Get Pulled Over is a national high-visibility enforcement campaign that focuses on the consequences of drunk driving and is supported by increased law enforcement. 

Key Dates:

While the Fourth of July is not a national enforcement period, the Drive Sober or Get Pulled Over material on this page can be used if high-visibility enforcement is happening in your area over the holiday. 

  • July 1-7: Fourth of July Campaign
  • July 4: Fourth of July

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. 

Facts

Fourth of July Stats

  • In 2022, 487 people died in traffic crashes during the Fourth of July holiday period. 
    • 40% (196) of those fatalities occurred in drunk driving crashes. 
    • Of those who died in drunk driving crashes, 27% were in a crash involving at least one driver or motorcycle operator with a blood alcohol concentration at or above .15 g/dL — almost twice the legal limit in almost every state.  
  • From 2018 to 2022, there were 2,228 traffic crash fatalities during the Fourth of July holiday period.
    • 1,414 of those fatalities were a driver. 
    • 39% (545) of those drivers were drunk. 
    • The 21-34 age group had the highest percent (50%) of drunk drivers.

More Stats

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

Message Boards

DRIVE SOBER

OR GET

PULLED OVER

A SOBER DRIVE

IS BETTER THAN

A RIDE TO JAIL

DUI CAN COST

A LIFE

DRIVE SOBER

DRIVE SOBER

THIS JULY 4TH

AND EVERY DAY

DESIGNATE A

SOBER DRIVER

THIS JULY 4TH

DRUNK DRIVING

WILL CUT SHORT

YOUR JULY 4TH

Graphics

Asset Type

English
Search for a Sober Ride | Animated | English 1080x1920 | vertical video
Search for a Sober Ride | Animated | English 1200x1200 | Facebook, X, Instagram
Search for a Sober Ride | Static | English 1200x1200 | Facebook, X, Instagram
Spanish
No Seas Como Julio | Animated | Spanish 1200x1200 | Facebook, X, Instagram
No Seas Como Julio | Static | Spanish 1200x1200 | Facebook, X, Instagram

All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov

Ads

drive sober

Multiple ad options are available in English and Spanish.

 

Additional Resources