Building on the excellent give-and-take at last year's National Media Forum on Highway Safety, and our desire at NHTSA to continuously provide you with more support, tools and resources year-round, we created this new one-stop-shop marketing communications web site to keep all of us up-to-date on the latest communications news, materials, and marketing techniques.

Frequent Updates
Please bookmark this web site on your computer and visit it at least once each week, if not daily, for the latest marketing news, ideas, tools and materials - or to quickly access other web sites and information important to your success.

Best Practices
We also want this site to be highly interactive and to convey the best of what is working for you at the state and local level, so please post your own marketing experiences and ideas by visiting the "Ideas That Work" best practices tab so that others may learn from your successes.

Staying in Touch with Trends
In addition to sharing highway safety information, we believe there is also much to learn from marketing and media professionals seeking to reach and influence our targets on other subjects. Please scan regularly and take full advantage of the best and most relevant materials and approaches we can find that are being used by other Fortune 500 and leading non-profit organizations to influence and create real behavioral change across America.

As always, please let us know how we and this new communications web site can better serve your efforts. We want to help you succeed. By working together, we know we can do even more to save lives, reduce injuries and prevent vehicle crashes on our roadways.

Sue Gorcowski
Associate Administrator of Communications and Consumer Information
National Highway Traffic Safety Administration
U.S. Department of Transportation