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August/Labor Day

About

Drive Sober or Get Pulled Over is a national high-visibility enforcement campaign that focuses on the consequences of drunk driving and is supported by increased law enforcement.

Key Dates:

  • August 14 – September 2: National Enforcement
  • September 2: Labor Day

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. 

Facts

Labor Day Stats

  • During the 2022 Labor Day holiday (6 p.m. September 2-5:59 a.m. September 6), there were 490 crash fatalities nationwide. 
  • Of these 490 traffic crash fatalities, 39% (190) involved a drunk driver, and a quarter (25%) involved drivers who were driving with a BAC almost twice the legal limit (.15+ BAC). 
  • Among drivers between the ages of 18 and 34 who were killed in crashes over the Labor Day holiday in 2022, 47% of those drivers were drunk, with BACs of .08 or higher.

More Stats

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

  • Coming Soon

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

  • Coming Soon: Spanish

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document.

  • Coming Soon: Spanish

Earned Media

We've produced sample news releases that can be used for media outreach.

  • Coming Soon

Message Boards

DRIVE SOBER

OR GET

PULLED OVER

PLAN AHEAD

NEVER DRIVE

DRUNK

COMMIT TO

SOBER DRIVING

ON LABOR DAY

THIS LABOR DAY

DO NOT

DRINK AND DRIVE

STAY SAFE

THIS LABOR DAY

DRIVE SOBER

DESIGNATE A

SOBER DRIVER

HAPPY LABOR DAY

IT PAYS OFF TO

DRIVE SOBER

ENJOY LABOR DAY

DRIVE SOBER FOR

A SAFE AND FUN

HOLIDAY BREAK

Graphics

Asset Type

English
Summer Nights | English Static | 1200x1200 | Facebook, X, Instagram
Summer Nights | English Animated | 1200x1200 | Facebook, X, Instagram
Summer Nights | English Animated | Vertical Video
Spanish
Summer Without DUI | Spanish Static | 1200x1200 | Facebook, X, Instagram
Summer Without DUI | Spanish Animated | 1200x1200 | Facebook, X, Instagram

All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov

Ads

drive sober

Multiple ad options are available in English and Spanish.

Media Buy Plan and Summary

  • Coming Soon

Additional Resources