Teen Drivers: Youth Access to Alcohol NHTSA Web site  
 
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    A Comprehensive Approach to Teen Driver Safety
NHTSA has developed a three-tiered strategy to prevent motor-vehicle-related fatalities and injuries for teens: increasing seat belt use, implementing graduated driver licensing, and reducing teens' access to alcohol.
   
         
   
Youth Access to Alcohol Menu

Earned Media

Posters

Web Banner

Radio Spot

Government Partner Resources

 

Teens are at far greater risk of death in an alcohol-related crash than the overall population, despite the fact they cannot legally purchase or publicly possess alcohol in any State.

High-visibility enforcement of underage purchase, possession, and provision laws can create a significant deterrent for violation of youth access laws, reduce underage drinking, and decrease alcohol-related crashes. Additionally, parental responsibility is key to educating and protecting our teens. A new emphasis for the 2008 campaign reminds parents to obey the law and help keep their teens safe.

This section contains marketing materials and sample earned media tools that were used in youth access to alcohol demonstration projects. Please select, tailor, and distribute this material in a way that best fits your needs.

   
         
   
Earned Media  
   
   
News Release  
Letter to the Editor  
Op-Ed Article  
Fact Sheet and Talking Points  
   
       
         
    NHTSA’s bold advertising messages are not intended to speak to responsible, law-abiding parents who are already doing the right thing. NHTSA’s messages are targeted to those parents who, for some reason, think it is okay to host parties where underage drinking occurs or to supply alcohol to their teenagers and their teenagers’ friends.    
         
   
Posters Click on the image for a low-resolution online preview.
   
    Note: Please click on the thumbnail provided for online viewing. The high-resolution press-ready files are mainly for print use and, therefore, not suitable for online viewing due to their large size. To access the press-ready files, right-click on the link and "SAVE TARGET AS".    
         
   
English
   
   
Party Flyer Teen Talk with Dad
Party Flyer Poster
Teen Talk with Dad Poster
   
         
   
Spanish
   
   
Spanish 1 Spanish 2
Spanish 1 Poster
Spanish 2 Poster
   
Spanish 3 Spanish - CIOT Teen Girl
Spanish Poster 3
Spanish Poster Teen CIOT
   
       
   
Web Banner  
   
   
Title
Spanish Web Banner
Actual size, click for Web-ready file
   
       
   
Radio Spot  
   
   
Grow up, Parents  
Audio (26-sec)  
Script (Word file)  
   
       
   
Government Partner Resources  
   
    The Interagency Coordinating Committee on the Prevention of Underage Drinking    
    Call to Action to Prevent and Reduce Underage Drinking    
       
           
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