Branding
What do Nike's "Just Do It," McDonald's "You Deserve a Break Today," and NHTSA's "Click It or Ticket" have in common?
They all reflect important national organizations that have created memorably branded marketing campaigns to influence and affect public behavior.
Strongly branded national messages resonate, stick and alter behavior among their intended audiences through the repetition and consistency of presentation - and the pervasiveness of their geographic coverage.
Please scan this section to learn more about how social marketers can follow the same basic marketing techniques as the corporate giants to create real and measurable social change.
