Presentations
Recent research shows that the demographic group that continues to represent the toughest challenge for most of our highway safety messaging, young males 18 to 34, is dramatically changing media habits.
As one professional marketer put it, "it's not that men 18 to 34 have stopped watching TV...but they're doing a lot of other stuff, too," -- browsing the web, playing videogames, downloading MP3s, etc. -- and smart advertisers are following.
Please visit this tab periodically to track this important advertising trend and to explore new and innovative approaches to reach and persuade this target audience, so important to our success, through E-marketing.
