United States Department of Transportation United States Department of Transportation

Pre-Holidays | Winter

About

Key Dates

  • December 1-10: Pre-Holidays Campaign 

Relevant, timely and seasonal messaging can help boost traffic safety communication efforts. 

We offer themed material for ahead of the winter holidays that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home.  

Facts

December Stats

  • During the 2018-2022 December months, there were 4,759 people killed in alcohol-impaired-driving crashes. In December 2022 alone, 1,062 people died in alcohol-impaired-driving crashes.
  • Drunk male drivers were involved in fatal crashes at a much higher rate (22%) in December 2022 compared to female drivers (16%). 
  • Young drivers ages 21-34 accounted for the highest percentage (25%) of alcohol-impaired drivers involved in fatal traffic crashes in December 2022.
  • Nighttime driving in December 2022 was significantly more dangerous than daytime driving, with 31% of drivers involved in fatal traffic crashes between the hours of 6 p.m. and 5:59 a.m. being drunk. Almost half (45%) of drivers involved in fatal crashes between the hours of midnight and 2:59 a.m. were drunk.

Yearly national statistics related to this topic are available in our Drunk Driving section. For facts translated in Spanish, visit NHTSA.gov/Espanol.

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

  • Coming Soon

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

Variable Message Board

SOBER DRIVING

LEADS TO

HAPPY HOLIDAYS

DRUNK DRIVERS

RUIN HOLIDAYS

DRIVE SOBER

TIS THE SEASON

TO PLAN AHEAD

FOR A SOBER RIDE

BUZZED DRIVING

IS

DRUNK DRIVING

FAMILY AWAITS

DESIGNATE YOUR

SOBER DRIVER

GIVE THE GIFT

OF SAFE DRIVING

DRIVE SOBER

Download All Text

Graphics

Asset Type

English
Spirits | Static | English 1200x1200 | Facebook, X, Instagram
Spirits | Animated | English 1200x1200 | Facebook, X, Instagram
Spirits | Animated | English 1080x1920 | Vertical Video
Spanish
Cheers | Static | Spanish 1200x1200 | Facebook, X, Instagram
Cheers | Animated | Spanish 1200x1200 | Facebook, X, Instagram

Additional Resources