Super Bowl | Fans Don’t Let Fans Drive Drunk

Key Dates:

• February 3 - February 9, 2025: Super Bowl Campaign
• February 9, 2025: Super Bowl 

Super Bowl parties are some of the most attended gatherings among friends and family, so keeping safety in mind is essential. We offer themed material that encourages people to plan ahead and designate a sober driver before the game starts. And, if someone is hosting a party, take care of guests. The message is simple: Fans Don’t Let Fans Drive Drunk.

Assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities.

We've prepared talking points related to drunk driving prevention.

We've produced sample news releases that can be used for media outreach.

• Coming Soon: Spanish

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

Images often help boost social media posts. Below are a variety of graphics. Also, a link to our free image library is in the Resource section.

• Coming Soon: Spanish

• The latest facts are available in our Drunk Driving section.

• NHTSA Image Library: Alcohol-related images
• Resources: Drunk Driving 
• Resources: Buzzed Driving Is Drunk Driving
• Sign up to get campaign updates via email from Traffic Safety Marketing