United States Department of Transportation United States Department of Transportation

Thanksgiving

About

Key Dates

  • November 23-30: Thanksgiving Campaign
  • November 28: Thanksgiving

Relevant, timely and seasonal messaging can help boost traffic safety communication efforts. 

We offer themed material for Thanksgiving that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home.  

Facts

  • From 2018-2022, there were 833 fatalities in traffic crashes that involved at least one driver or motorcycle rider who was drunk, defined as having a blood alcohol level of .08 or higher, during the Thanksgiving holiday (6 p.m. Wednesday–5:59 a.m. Monday).
  • In 2022, there were 184 fatalities in traffic crashes that involved one or more drivers who had a blood alcohol level of .08 or higher during the Thanksgiving holiday. 
  • In 2022, drivers ages 21-34 (32%) who were alcohol-impaired were overrepresented in fatal drunk-driving crashes during the Thanksgiving holiday. 

For general drunk-driving facts, visit our Drunk Driving section.

For facts translated in Spanish, visit NHTSA.gov/Espanol.

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document.  

Earned Media

We've produced sample earned media that can be used for media outreach.

Variable Message Board

MAKE IT TO

TURKEY DINNER

DRIVE SOBER

GIVE THANKS TO

SOBER DRIVERS

ON THANKSGIVING

BE GRATEFUL

DRIVE SOBER ON

THANKSGIVING

BUZZED DRIVING

IS NOT

SOBER DRIVING

UR FAMILY AWAITS

DESIGNATE YOUR

SOBER DRIVER

THANKFUL FOR LIFE

DRIVE SOBER

THIS THANKSGIVING

Download All Text

Graphics

Asset Type

English
Thankful | Animated | English 1200x1200 | Facebook, X, Instagram
Thankful | Animated | English 1080x1920 | Vertical Video
Thankful | Static | English 1200x1200 | Facebook, X, Instagram
Spanish
Turkey | Animated | Spanish 1200x1200 | Facebook, X, Instagram
Turkey | Static | Spanish 1200x1200 | Facebook, X, Instagram

Additional Resources