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Video Ad and Retag Requests

NHTSA produces a variety of video ads for use on TV and digital, and many of these videos are available for states and traffic safety stakeholders to use.

Below are lists of video ads that are available by request through Traffic Safety Marketing and Ad Council.

Please submit your request with sufficient time to meet media advertising deadlines.

Note: No one, including states, may alter, edit, or change a NHTSA TV or digital ad.

Video Ads Available Through Traffic Safety Marketing

Many of NHTSA’s traffic safety enforcement campaigns, and some social norming campaigns, include video ads. Below are videos available by request. States can also request that NHTSA retag the video by adding their state tag and logo to the end of the video. Typically, NHTSA retags the :30 16x9 versions, but if you require other lengths/digital sizes retagged, include them in your request and NHTSA will consider requests on a case-by-case basis. 

  1. Review the videos below. Click “Preview” to watch a video.
  2. Select the video(s) you want by checking “Request” under the video. 
  3. In the popup box, make your selections, then click "Next." 
  4. A prepopulated email will be generated based on your selection and you’ll be prompted to fill out additional information. 

If requesting a retag, please allow at least three weeks for us to fulfill your request. Also, we'll ask you for some additional information as you submit your request, including state logo in .TIF or .EPS format and state tag.
 

Distraction | Enforcement | English

TV & Digital | :30 :15 :06 available by request

Distraction | Enforcement | Spanish

TV & Digital | :30 :15 :06 available by request

Drug-Impaired | Enforcement | I Can Tell | English

TV & Digital | :30 :15 :06 available by request

Drug-Impaired | Enforcement | OK to Drive | Spanish

TV & Digital | :30 :15 :06 available by request

Drunk | Enforcement | Change Your World | English

TV & Digital | :30 :15 :06 available by request

Drunk | Enforcement | No Seas Tonto | Spanish

TV & Digital | :30 :15 :06 available by request

Drunk | Enforcement | Press Conference | English

Digital | :30 :15 :06 available by request

Drunk | Enforcement | Motorcycles | English

TV & Digital | :30 :15 :06 available by request

Seat Belts | Enforcement | Two Guys | English

TV & Digital | :30 :15 :06 available by request

Seat Belts | Enforcement | Spanish

TV & Digital | :60 :30 :15 :06 available by request

Seat Belts | Enforcement | Rural Worried Sick | English

TV & Digital | :45 :30 :15 :06 available by request

Speed | Social Norming | English

TV & Digital | :30 :15 :06 available by request

Speed | Social Norming | Spanish

TV & Digital | :30 :15 :06 available by request

Speed | Enforcement | English

TV & Digital | :30 :15 :06 available by request

Speed | Enforcement | Spanish

TV & Digital | :30 :15 :06 available by request

Train | Stop Trains Can't | English

TV & Digital | :30 :15 :06 available by request

Train | Stop Trains Can't | Spanish

TV & Digital | :30 :15 :06 available by request

Video Ads Available Through Ad Council

NHTSA works with Ad Council on several campaigns:

  • Child Passenger Safety (Car Seats, Boosters, Belts, Heatstroke)
  • Distracted Driving (Social Norming)
  • Drunk Driving (Social Norming)
  • Drug-Impaired Driving (Social Norming)

Below are videos that are available for states and stakeholders. 

  1. Click “Preview” to watch a video.
  2. If you’d like to request the video, click “External Link” and you’ll be directed to AdCouncil.org where you can create an account/login and request the video. In some cases you can request the video be retagged with your logo. Additional video lengths and sizes may also be available at AdCouncil.org.
     

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Asset Type

English
Child Car Seats | AM | English TV & Digital | :30 :15 :06 available at AdCouncil.org
Child Car Seats | Love Protects | English TV & Digital | :30 available at AdCouncil.org
Drunk | Social Norming | Life Sounds Great TV & Digital | :60 :30 :15 :06 | 3 sizes available at AdCouncil.org
Child Car Seats | Hustle | English TV & Digital | :30 :15 available at AdCouncil.org
Child Car Seats | I Come Correct | English TV & Digital | :30 :15 available at AdCouncil.org
Drunk | Social Norming | Metal TV & Digital | :10 | 3 sizes available at AdCouncil.org
Child Car Seats | Play Place | English TV & Digital | :30 :15 :10 available at AdCouncil.org
Drunk | Social Norming | Bar TV & Digital | :10 | 3 sizes available at AdCouncil.org
Child Car Seats | Tweens | Soccer | English TV & Digital | :30 :15 :06 available at AdCouncil.org
Drunk | Social Norming | Campfire TV & Digital | :10 | 3 sizes available at AdCouncil.org
Child Heatstroke | Forgotten | English TV & Digital | :60 :30 available at AdCouncil.org
Drunk | Social Norming | Bathroom Boy TV & Digital | :15 | 4 sizes available at AdCouncil.org
Child Heatstroke | Gained Access | English TV & Digital | :60 :30 available at AdCouncil.org
Drunk | Social Norming | Catch A Ride TV & Digital | :30 :15 | 3 sizes available at AdCouncil.org
Distraction | Social Norming | The Dive | English TV | :30 :15 :10 available at AdCouncil.org
Drunk | Social Norming | For the Stans TV & Digital | :30 :15 :10 | 2 sizes available at AdCouncil.org
Drug-Impaired | Social Norming | I'm In an Ad TV & Digital | :15, :06 available at AdCouncil.org
Drunk | Social Norming | Sober Up TV & Digital | :30 | 3 sizes available at AdCouncil.org
Drug-Impaired | Social Norming | Not Camping Day TV & Digital | :30 available at AdCouncil.org
Drunk | Social Norming | Waterboy TV & Digital | :15 | 4 sizes available at AdCouncil.org
Drug-Impaired | Social Norming | You Can Run TV & Digital | :30 available at AdCouncil.org
Spanish
Child Car Seats | 4 AM | Spanish TV & Digital | :30 :15 :06 available at AdCouncil.org
Child Car Seats | Love Protects | Spanish TV & Digital | :30 available at AdCouncil.org
Child Car Seats | Hazlo Correctamente | Spanish TV & Digital | :30 :15 available at AdCouncil.org
Child Car Seats | Play Place | Spanish TV & Digital | :30 :15 available at AdCouncil.org
Child Car Seats | Soccer | Spanish TV & Digital | :30 :15 :06 available at AdCouncil.org
Child Heatstroke | Forgotten | Spanish TV & Digital | :60 :30 available at AdCouncil.org
Child Heatstroke | Gained Access | Spanish TV & Digital | :60 :30 available at AdCouncil.org
Drunk | Social Norming | For the Stans | Spanish TV & Digital | :30 :15 :10 | 2 sizes available at AdCouncil.org