Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics School Bus Safety School Bus Safety Millions of children across the nation ride on a school bus every day – that’s why school bus safety is important in every community. Use this material to educate the public about bus stop safety, including illegal school bus passing. Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. October 21-25, 2024, is National School Bus Safety Week – a great opportunity to increase messaging. Also, consider increasing message volume when students return to class after long breaks – like the end of summer and winter holidays. Facts Graphics Messaging School Bus Safety Week Resources Facts School bus facts, stats and reports from NHTSA's National Center for Statistics and Analysis Get More Facts & Reports From 2012 to 2021 there were 998 fatal school-transportation-related crashes, and 1,110 people of all ages were killed in those crashes — an average of 111 fatalities per year.From 2012 to 2021, there were 1.6 times more fatalities among pedestrians (183) than occupants of school transportation vehicles (113) in school transportation-related crashes.From 2012 to 2021, there were 113 occupants killed in school transportation vehicles; 52 were drivers, and 61 were passengers. Most (70%) of the people killed in school-transportation-related crashes were occupants of other vehicles involved in the crashes.School buses are statistically the safest way to transport school children. Unfortunately, dangers still arise: From 2000-2021, there were 53 fatalities in crashes that involved a driver illegally passing a stopped school bus, an average of 2.4 fatalities a year. Almost half of those fatalities (25) were pedestrians who were 18 years old or younger.In the National Association of State Directors of Pupil Transportation Services 2022 Stop Arm survey, 79,859 school bus drivers reported that 51,593 vehicles passed their buses illegally on a single day during the 2020-21 school year. Throughout a 180-day school year, these sample results point to more than 41.8 million violations per year among America’s motoring public.For facts translated in Spanish, visit NHTSA.gov/Espanol. Graphics Asset Type English Yellow and Red | English 4 animated | 4 static PREVIEW DOWNLOAD Kids Ahead | English 4 animated | 4 static PREVIEW DOWNLOAD Stop Means Stop | English 4 animated | 4 static PREVIEW DOWNLOAD Same Stop Bus | English 4 static PREVIEW DOWNLOAD English School Bus Alicia | English 4 animated | 4 static PREVIEW DOWNLOAD School Bus Jordan | English 4 animated | 4 static PREVIEW DOWNLOAD School Bus Kaitlyn 4 animated | 4 static PREVIEW DOWNLOAD School Bus Quiz | English 4 static PREVIEW DOWNLOAD Spanish Yellow and Red | Spanish 4 animated | 4 static PREVIEW DOWNLOAD Kids Ahead | Spanish 4 animated | 4 static PREVIEW DOWNLOAD Stop Means Stop | Spanish 4 animated | 4 static PREVIEW DOWNLOAD Same Stop Bus | Spanish 4 static PREVIEW DOWNLOAD Spanish School Bus Alicia | Spanish 4 animated | 4 static PREVIEW DOWNLOAD School Bus Ariana | Spanish 4 animated | 4 static PREVIEW DOWNLOAD School Bus Jorge| Spanish 4 animated | 4 static PREVIEW DOWNLOAD School Bus Quiz | Spanish 4 static PREVIEW DOWNLOAD Videos Video | School Bus Safety | Motorist :30 English with Spanish subtitles PREVIEW DOWNLOAD Video | School Bus Safety | Pedestrian :30 English with Spanish subtitles PREVIEW DOWNLOAD Social Media We created a social media playbook that contains sample social media content in English and Spanish. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy. Also, additional sample social media posts, in English and Spanish, are available for download. Social Media Posts | Spanish Social Media Posts| English Social Media Playbook Talking Points We've prepared talking points related to school bus safety. Some are for drivers, and others are for parents and students. After downloading, we encourage you to add local stats and facts to the document. Talking Points | English Talking Points | Spanish Variable Message Board STOP MEANS STOP STOP FOR SCHOOL BUSES KEEP KIDS SAFE SLOW DOWN FOR SCHOOL BUSES OBEY THE SIGN STOP FOR SCHOOL BUS STOPS Above are examples of messages that can be used on variable message boards. Download Message Board text Live Reads We've produced live reads that can be used on radio. There are five options: 60, 30, 15, 10 and 5 second reads. Radio Live Reads | English Radio Live Reads | Spanish Banner Ads Asset Type Static | English Kaitlyn Static | 7 Sizes PREVIEW DOWNLOAD Jordan Static | 7 Sizes PREVIEW Alicia Static | 7 Sizes PREVIEW DOWNLOAD Static | Spanish Jorge (Spanish) Static | 7 Sizes PREVIEW DOWNLOAD Alicia (Spanish) Static | 7 Sizes PREVIEW DOWNLOAD Ariana (Spanish) Static | 7 Sizes PREVIEW DOWNLOAD Animated | English & Spanish School Bus Banner Ads | Animated_English 3 Versions DOWNLOAD School Bus Banner Ads | Animated_Spanish 3 Versions DOWNLOAD National School Bus Safety Week October 21-25, 2024 is National School Bus Safety Week and you'll see increased communication related to school bus safety. You can use any of the materials available on this page to increase your school bus safety messaging. In addition, sample news releases and op-eds can be downloaded and used during National School Bus Safety Week. Coming Soon: 2024 News Release and Op-Ed | English Coming Soon: 2024 News Release and Op-Ed | Spanish Additional Resources Toolkit: Planning Safer School Bus Stops and RoutesBest Practices Guide: Reducing the Illegal Passing of School BusesNHTSA school bus image libraryNHTSA.gov School Bus Safety: English | SpanishSign up to get campaign updates via email from Traffic Safety Marketing
Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics School Bus Safety School Bus Safety Millions of children across the nation ride on a school bus every day – that’s why school bus safety is important in every community. Use this material to educate the public about bus stop safety, including illegal school bus passing. Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. October 21-25, 2024, is National School Bus Safety Week – a great opportunity to increase messaging. Also, consider increasing message volume when students return to class after long breaks – like the end of summer and winter holidays. Facts Graphics Messaging School Bus Safety Week Resources Facts School bus facts, stats and reports from NHTSA's National Center for Statistics and Analysis Get More Facts & Reports From 2012 to 2021 there were 998 fatal school-transportation-related crashes, and 1,110 people of all ages were killed in those crashes — an average of 111 fatalities per year.From 2012 to 2021, there were 1.6 times more fatalities among pedestrians (183) than occupants of school transportation vehicles (113) in school transportation-related crashes.From 2012 to 2021, there were 113 occupants killed in school transportation vehicles; 52 were drivers, and 61 were passengers. Most (70%) of the people killed in school-transportation-related crashes were occupants of other vehicles involved in the crashes.School buses are statistically the safest way to transport school children. Unfortunately, dangers still arise: From 2000-2021, there were 53 fatalities in crashes that involved a driver illegally passing a stopped school bus, an average of 2.4 fatalities a year. Almost half of those fatalities (25) were pedestrians who were 18 years old or younger.In the National Association of State Directors of Pupil Transportation Services 2022 Stop Arm survey, 79,859 school bus drivers reported that 51,593 vehicles passed their buses illegally on a single day during the 2020-21 school year. Throughout a 180-day school year, these sample results point to more than 41.8 million violations per year among America’s motoring public.For facts translated in Spanish, visit NHTSA.gov/Espanol. Graphics Asset Type English Yellow and Red | English 4 animated | 4 static PREVIEW DOWNLOAD Kids Ahead | English 4 animated | 4 static PREVIEW DOWNLOAD Stop Means Stop | English 4 animated | 4 static PREVIEW DOWNLOAD Same Stop Bus | English 4 static PREVIEW DOWNLOAD English School Bus Alicia | English 4 animated | 4 static PREVIEW DOWNLOAD School Bus Jordan | English 4 animated | 4 static PREVIEW DOWNLOAD School Bus Kaitlyn 4 animated | 4 static PREVIEW DOWNLOAD School Bus Quiz | English 4 static PREVIEW DOWNLOAD Spanish Yellow and Red | Spanish 4 animated | 4 static PREVIEW DOWNLOAD Kids Ahead | Spanish 4 animated | 4 static PREVIEW DOWNLOAD Stop Means Stop | Spanish 4 animated | 4 static PREVIEW DOWNLOAD Same Stop Bus | Spanish 4 static PREVIEW DOWNLOAD Spanish School Bus Alicia | Spanish 4 animated | 4 static PREVIEW DOWNLOAD School Bus Ariana | Spanish 4 animated | 4 static PREVIEW DOWNLOAD School Bus Jorge| Spanish 4 animated | 4 static PREVIEW DOWNLOAD School Bus Quiz | Spanish 4 static PREVIEW DOWNLOAD Videos Video | School Bus Safety | Motorist :30 English with Spanish subtitles PREVIEW DOWNLOAD Video | School Bus Safety | Pedestrian :30 English with Spanish subtitles PREVIEW DOWNLOAD Social Media We created a social media playbook that contains sample social media content in English and Spanish. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy. Also, additional sample social media posts, in English and Spanish, are available for download. Social Media Posts | Spanish Social Media Posts| English Social Media Playbook Talking Points We've prepared talking points related to school bus safety. Some are for drivers, and others are for parents and students. After downloading, we encourage you to add local stats and facts to the document. Talking Points | English Talking Points | Spanish Variable Message Board STOP MEANS STOP STOP FOR SCHOOL BUSES KEEP KIDS SAFE SLOW DOWN FOR SCHOOL BUSES OBEY THE SIGN STOP FOR SCHOOL BUS STOPS Above are examples of messages that can be used on variable message boards. Download Message Board text Live Reads We've produced live reads that can be used on radio. There are five options: 60, 30, 15, 10 and 5 second reads. Radio Live Reads | English Radio Live Reads | Spanish Banner Ads Asset Type Static | English Kaitlyn Static | 7 Sizes PREVIEW DOWNLOAD Jordan Static | 7 Sizes PREVIEW Alicia Static | 7 Sizes PREVIEW DOWNLOAD Static | Spanish Jorge (Spanish) Static | 7 Sizes PREVIEW DOWNLOAD Alicia (Spanish) Static | 7 Sizes PREVIEW DOWNLOAD Ariana (Spanish) Static | 7 Sizes PREVIEW DOWNLOAD Animated | English & Spanish School Bus Banner Ads | Animated_English 3 Versions DOWNLOAD School Bus Banner Ads | Animated_Spanish 3 Versions DOWNLOAD National School Bus Safety Week October 21-25, 2024 is National School Bus Safety Week and you'll see increased communication related to school bus safety. You can use any of the materials available on this page to increase your school bus safety messaging. In addition, sample news releases and op-eds can be downloaded and used during National School Bus Safety Week. Coming Soon: 2024 News Release and Op-Ed | English Coming Soon: 2024 News Release and Op-Ed | Spanish Additional Resources Toolkit: Planning Safer School Bus Stops and RoutesBest Practices Guide: Reducing the Illegal Passing of School BusesNHTSA school bus image libraryNHTSA.gov School Bus Safety: English | SpanishSign up to get campaign updates via email from Traffic Safety Marketing