United States Department of Transportation United States Department of Transportation

Rail Grade Crossing

About

Stop. Trains Can't.

Rail grade crossings are a part of most communities, so it’s important to include rail grade crossing safety messaging in your road safety communication plan. Efforts should focus on educating the public about the dangers associated with rail grade crossings and promoting safe behaviors.

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. 

A reminder: Rail Safety Week is in September – a good opportunity to increase safety messaging across all platforms.

Graphics

Asset Type

Freight | English
Rail Way Freight | 1200x1200 | English Facebook, X, Instagram
Rail Way Freight | 1080x1920 | English Vertical Video
Rail Think Freight | 1200x1200 | English Facebook, X, Instagram
Rail Think Freight | 1080x1920 | English Vertical Video
Light Rail | English
Rail Way Light | 1200x1200| English Facebook, X, Instagram
Rail Way Light | 1080x1920 | English Vertical Video
Rail Think Light | 1200x1200 | English Facebook, X, Instagram
Rail Think Light | 1080x1920 | English Vertical Video
Freight & Light Rail | Spanish
Rail Way Freight | 1200x1200 | Spanish Facebook, X, Instagram
Rail Think Freight | 1200x1200 | Spanish Facebook, X, Instagram
Rail Way Light | 1200x1200 | Spanish Facebook, X, Instagram
Rail Think Light | 1200x1200 | Spanish Facebook, X, Instagram

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

Ads

Asset Type

Video | English
Train | Stop Trains Can't | English TV & Digital | :30 :15 :06 available by request
Train | Surveillance | English Digital | :30 Available by Request
Train | Long Mile | English Digital | :30 Available by Request
Audio | English
Man vs Train Rail Grade Crossing Safety
911 Female Rail Grade Crossing Safety
911 Male Rail Grade Crossing Safety
Banner | English
Being Late | Static | English 3 sizes
Being Late | Animated | English 3 sizes
Getting Home | Static | English 3 sizes
Getting Home | Animated | English 3 sizes
Rail Banner | Static | English 14 sizes
Video | Spanish
Train | Stop Trains Can't | Spanish TV & Digital | :30 :15 :06 available by request
Train | Surveillance | Spanish Digital | :30 Available by Request
Train | Long Mile| Spanish Digital | :30 Available by Request
Audio | Spanish
Man vs Train | Spanish Rail Grade Crossing Safety
911 Female | Spanish Rail Grade Crossing Safety
Radio Live Reads | Spanish
Banner | Spanish
Being Late | Static | Spanish 4 sizes
Being Late | Animated | Spanish 3 sizes
Getting Home | Static | Spanish 4 sizes
Getting Home | Animated | Spanish 3 sizes
Rail Banner Ads | Static | Spanish 9 sizes

If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.

Note: No one may alter, edit, or change a NHTSA TV ad or web video.

Additional Resources