Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Drunk Driving Drive Sober or Get Pulled Over Drive Sober or Get Pulled Over About Mobilizations Campaigns Ads Reports Resources About Enforcement CampaignDrive Sober or Get Pulled Over is a national high-visibility enforcement campaign that runs during specific times of the year. This campaign focuses on the consequences of drunk driving and is supported by increased law enforcement.Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. National Mobilizations August/September: Labor Day high-visibility enforcement campaign.Enforcement: August 16 – September 2, 2024Paid Media: August 14 – September 2, 2024Earned Media: July 15 – September 9, 2024These campaign dates coincide with the alcohol-impaired Ride Sober or Get Pulled Over campaign. December/January: Winter Holidays high-visibility enforcement campaign.Enforcement: December 13, 2024 – January 1, 2025Paid Media: December 11, 2024 – January 1, 2025Earned Media: November 11, 2024 – January 8, 2025Also, Drive Sober or Get Pulled Over may be used if high-visibility enforcement is happening in your area over the Fourth of July holiday. All Campaigns National Mobilization | Drive Sober or Get Pulled Over Drunk Driving Dec 11, 2024 - Jan 1, 2025 Fourth of July | Drive Sober or Get Pulled Over (Certain Areas) Drunk Driving Jun 30, 2025 - Jul 6, 2025 National Mobilization | Drive Sober or Get Pulled Over Drunk Driving Aug 13, 2025 - Sep 1, 2025 Ads Asset Type Video | English Drunk | Enforcement | Change Your World | English TV & Digital | :30 :15 :06 available by request PREVIEW Drunk | Enforcement | Press Conference | English Digital | :30 :15 :06 available by request PREVIEW Audio | English Change Your World Radio | :30 PREVIEW DOWNLOAD Banner | English Banner Ads | Drive Sober Tear | Animated 8 sizes PREVIEW DOWNLOAD Banner Ads | Drive Sober Tear | Static 8 sizes PREVIEW DOWNLOAD Video | Spanish Drunk | Enforcement | No Seas Tonto | Spanish TV & Digital | :30 :15 :06 available by request PREVIEW Audio | Spanish Tonto | Spanish Radio | :30 PREVIEW DOWNLOAD Banner | Spanish Banner Ads | Drive Sober Tonto | Spanish | Animated 8 sizes PREVIEW DOWNLOAD Banner Ads | Drive Sober Tonto | Spanish | Static 8 sizes PREVIEW DOWNLOAD If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.Note: No one may alter, edit, or change a NHTSA TV ad or web video. Event Banners Event Banner | English High Resolution PREVIEW DOWNLOAD Reports Campaign Research ResultsDrive Sober Campaign Concept Testing, 2023Focus Group Concept Assessment Market Research, 2020 Future Dates 2025August/Labor DayEnforcement: August 15 – September 1, 2025Paid Media: August 13 – September 1, 2025Earned Media: July 14 – September 8, 2025Winter HolidayEnforcement: December 12, 2025 – January 1, 2026Paid Media: December 10, 2025 – January 1, 2026Earned Media: November 10, 2025 – January 8, 20262026August/Labor DayEnforcement: August 14 – September 7, 2026Paid Media: August 12 – September 7, 2026Earned Media: July 13 – September 14, 2026Winter HolidayEnforcement: December 18, 2026 – January 1, 2027Paid Media: December 16, 2026 – January 1, 2027Earned Media: November 16, 2026 – January 8, 20272027August/Labor DayEnforcement: August 13 – September 5, 2027Paid Media: August 11 – September 5, 2027Earned Media: July 14 – September 12, 2027Winter HolidayEnforcement: December 17, 2027 – January 2, 2028Paid Media: December 15, 2027 – January 2, 2028Earned Media: November 17, 2027 – January 9, 20282028August/Labor DayEnforcement: August 18 – September 3, 2028Paid Media: August 16 – September 3, 2028Earned Media: July 12 – September 10, 2028Winter HolidayEnforcement: December 15, 2028 – January 1, 2029Paid Media: December 13, 2028 – January 1, 2029Earned Media: November 15, 2028 – January 7, 2029 Additional Resources NHTSA's Drive Sober or Get Pulled Over campaign pages: English | SpanishFor more alcohol-related reports and drunk driving prevention resources, visit the resource section on our drunk driving page. Related Campaigns Enforcement Ride Sober or Get Pulled Over This high-visibility enforcement campaign is specific to motorcyclists and runs during specific times of the year. Messaging should include the consequences of an arrest and be supported by increased law enforcement. Learn More → × Site search modal Here you can search the entire site Search
Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Drunk Driving Drive Sober or Get Pulled Over Drive Sober or Get Pulled Over About Mobilizations Campaigns Ads Reports Resources About Enforcement CampaignDrive Sober or Get Pulled Over is a national high-visibility enforcement campaign that runs during specific times of the year. This campaign focuses on the consequences of drunk driving and is supported by increased law enforcement.Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. National Mobilizations August/September: Labor Day high-visibility enforcement campaign.Enforcement: August 16 – September 2, 2024Paid Media: August 14 – September 2, 2024Earned Media: July 15 – September 9, 2024These campaign dates coincide with the alcohol-impaired Ride Sober or Get Pulled Over campaign. December/January: Winter Holidays high-visibility enforcement campaign.Enforcement: December 13, 2024 – January 1, 2025Paid Media: December 11, 2024 – January 1, 2025Earned Media: November 11, 2024 – January 8, 2025Also, Drive Sober or Get Pulled Over may be used if high-visibility enforcement is happening in your area over the Fourth of July holiday. All Campaigns National Mobilization | Drive Sober or Get Pulled Over Drunk Driving Dec 11, 2024 - Jan 1, 2025 Fourth of July | Drive Sober or Get Pulled Over (Certain Areas) Drunk Driving Jun 30, 2025 - Jul 6, 2025 National Mobilization | Drive Sober or Get Pulled Over Drunk Driving Aug 13, 2025 - Sep 1, 2025 Ads Asset Type Video | English Drunk | Enforcement | Change Your World | English TV & Digital | :30 :15 :06 available by request PREVIEW Drunk | Enforcement | Press Conference | English Digital | :30 :15 :06 available by request PREVIEW Audio | English Change Your World Radio | :30 PREVIEW DOWNLOAD Banner | English Banner Ads | Drive Sober Tear | Animated 8 sizes PREVIEW DOWNLOAD Banner Ads | Drive Sober Tear | Static 8 sizes PREVIEW DOWNLOAD Video | Spanish Drunk | Enforcement | No Seas Tonto | Spanish TV & Digital | :30 :15 :06 available by request PREVIEW Audio | Spanish Tonto | Spanish Radio | :30 PREVIEW DOWNLOAD Banner | Spanish Banner Ads | Drive Sober Tonto | Spanish | Animated 8 sizes PREVIEW DOWNLOAD Banner Ads | Drive Sober Tonto | Spanish | Static 8 sizes PREVIEW DOWNLOAD If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.Note: No one may alter, edit, or change a NHTSA TV ad or web video. Event Banners Event Banner | English High Resolution PREVIEW DOWNLOAD Reports Campaign Research ResultsDrive Sober Campaign Concept Testing, 2023Focus Group Concept Assessment Market Research, 2020 Future Dates 2025August/Labor DayEnforcement: August 15 – September 1, 2025Paid Media: August 13 – September 1, 2025Earned Media: July 14 – September 8, 2025Winter HolidayEnforcement: December 12, 2025 – January 1, 2026Paid Media: December 10, 2025 – January 1, 2026Earned Media: November 10, 2025 – January 8, 20262026August/Labor DayEnforcement: August 14 – September 7, 2026Paid Media: August 12 – September 7, 2026Earned Media: July 13 – September 14, 2026Winter HolidayEnforcement: December 18, 2026 – January 1, 2027Paid Media: December 16, 2026 – January 1, 2027Earned Media: November 16, 2026 – January 8, 20272027August/Labor DayEnforcement: August 13 – September 5, 2027Paid Media: August 11 – September 5, 2027Earned Media: July 14 – September 12, 2027Winter HolidayEnforcement: December 17, 2027 – January 2, 2028Paid Media: December 15, 2027 – January 2, 2028Earned Media: November 17, 2027 – January 9, 20282028August/Labor DayEnforcement: August 18 – September 3, 2028Paid Media: August 16 – September 3, 2028Earned Media: July 12 – September 10, 2028Winter HolidayEnforcement: December 15, 2028 – January 1, 2029Paid Media: December 13, 2028 – January 1, 2029Earned Media: November 15, 2028 – January 7, 2029 Additional Resources NHTSA's Drive Sober or Get Pulled Over campaign pages: English | SpanishFor more alcohol-related reports and drunk driving prevention resources, visit the resource section on our drunk driving page. Related Campaigns Enforcement Ride Sober or Get Pulled Over This high-visibility enforcement campaign is specific to motorcyclists and runs during specific times of the year. Messaging should include the consequences of an arrest and be supported by increased law enforcement. Learn More →
United States Department of Transportation