United States Department of Transportation United States Department of Transportation

If You Feel Different, You Drive Different. Drive High, Get a DUI.

About

Enforcement Campaign 

If You Feel Different, You Drive Different. Drive High, Get a DUI. is a national high-visibility enforcement campaign that focuses specifically on the consequences of drug-impaired driving while urging drivers to not get behind the wheel after using drugs. Material created for these campaigns highlights law enforcement’s goal of stopping drug-impaired drivers and spreading awareness about the increased law enforcement presence on the nation’s roads during this period. 

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities.

National Mobilizations

  • August/September: Labor Day high-visibility enforcement campaign.
    • Enforcement: August 16 – September 2, 2024
    • Paid Media: August 14 – September 2, 2024
    • Earned Media: July 15 – September 9, 2024
  • December/January: Winter Holidays high-visibility enforcement campaign.
    • Enforcement: December 13, 2024 – January 1, 2025
    • Paid Media: December 11, 2024 – January 1, 2025
    • Earned Media: November 11, 2024 – January 8, 2025
  • Also, If You Feel Different, You Drive Different. Drive High, Get a DUI may be used if high-visibility enforcement is happening in your area over the Fourth of July holiday. 

All Campaigns

National Mobilization | If You Feel Different, You Drive Different. Drive High, Get a DUI.

Drug-Impaired Driving
Dec 11, 2024 - Jan 1, 2025

Fourth of July | If You Feel Different, You Drive Different. Drive High, Get a DUI. (Certain Areas)

Drug-Impaired Driving
Jun 30, 2025 - Jul 6, 2025

National Mobilization | If You Feel Different, You Drive Different. Drive High, Get a DUI.

Drug-Impaired Driving
Aug 13, 2025 - Sep 1, 2025

Ads

Asset Type

Video | English
Drug-Impaired | Enforcement | I Can Tell | English TV & Digital | :30 :15 :06 available by request
Audio | English
I Can Tell | English Radio | :30
It's Not OK | English Radio | :30
Video | Spanish
Drug-Impaired | Enforcement | OK to Drive | Spanish TV & Digital | :30 :15 :06 available by request
Audio | Spanish
OK To Drive | Spanish Radio | :30

If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.

Note: No one may alter, edit, or change a NHTSA TV ad or web video.

Reports

Campaign Research Results

Future Dates

2025

  • August/Labor Day
    • Enforcement: August 15 – September 1, 2025
    • Paid Media: August 13 – September 1, 2025
    • Earned Media: July 14 – September 8, 2025
  • Winter Holiday
    • Enforcement: December 12, 2025 – January 1, 2026
    • Paid Media: December 10, 2025 – January 1, 2026
    • Earned Media: November 10, 2025 – January 8, 2026

2026

  • August/Labor Day
    • Enforcement: August 14 – September 7, 2026
    • Paid Media: August 12 – September 7, 2026
    • Earned Media: July 13 – September 14, 2026
  • Winter Holiday
    • Enforcement: December 18, 2026 – January 1, 2027
    • Paid Media: December 16, 2026 – January 1, 2027
    • Earned Media: November 16, 2026 – January 8, 2027

2027

  • August/Labor Day
    • Enforcement: August 13 – September 5, 2027
    • Paid Media: August 11 – September 5, 2027
    • Earned Media: July 14 – September 12, 2027
  • Winter Holiday
    • Enforcement: December 17, 2027 – January 2, 2028
    • Paid Media: December 15, 2027 – January 2, 2028
    • Earned Media: November 17, 2027 – January 9, 2028

2028

  • August/Labor Day
    • Enforcement: August 18 – September 3, 2028
    • Paid Media: August 16 – September 3, 2028
    • Earned Media: July 12 – September 10, 2028
  • Winter Holiday
    • Enforcement: December 15, 2028 – January 1, 2029
    • Paid Media: December 13, 2028 – January 1, 2029
    • Earned Media: November 15, 2028 – January 7, 2029

Additional Resources