Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Drug-Impaired Driving If You Feel Different, You Drive Different. Drive High, Get a DUI. If You Feel Different, You Drive Different. Drive High, Get a DUI. About Mobilizations Campaigns Ads Resources About Enforcement Campaign If You Feel Different, You Drive Different. Drive High, Get a DUI. is a national high-visibility enforcement campaign that focuses specifically on the consequences of drug-impaired driving while urging drivers to not get behind the wheel after using drugs. Material created for these campaigns highlights law enforcement’s goal of stopping drug-impaired drivers and spreading awareness about the increased law enforcement presence on the nation’s roads during this period. Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. National Mobilizations August/September: Labor Day high-visibility enforcement campaign.Enforcement: August 16 – September 2, 2024Paid Media: August 14 – September 2, 2024Earned Media: July 15 – September 9, 2024December/January: Winter Holidays high-visibility enforcement campaign.Enforcement: December 13, 2024 – January 1, 2025Paid Media: December 11, 2024 – January 1, 2025Earned Media: November 11, 2024 – January 8, 2025Also, If You Feel Different, You Drive Different. Drive High, Get a DUI may be used if high-visibility enforcement is happening in your area over the Fourth of July holiday. All Campaigns National Mobilization | If You Feel Different, You Drive Different. Drive High, Get a DUI. Drug-Impaired Driving Dec 11, 2024 - Jan 1, 2025 Fourth of July | If You Feel Different, You Drive Different. Drive High, Get a DUI. (Certain Areas) Drug-Impaired Driving Jun 30, 2025 - Jul 6, 2025 National Mobilization | If You Feel Different, You Drive Different. Drive High, Get a DUI. Drug-Impaired Driving Aug 13, 2025 - Sep 1, 2025 Ads Asset Type Video | English Drug-Impaired | Enforcement | I Can Tell | English TV & Digital | :30 :15 :06 available by request PREVIEW Audio | English I Can Tell | English Radio | :30 PREVIEW DOWNLOAD It's Not OK | English Radio | :30 PREVIEW DOWNLOAD Video | Spanish Drug-Impaired | Enforcement | OK to Drive | Spanish TV & Digital | :30 :15 :06 available by request PREVIEW Audio | Spanish OK To Drive | Spanish Radio | :30 PREVIEW DOWNLOAD If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.Note: No one may alter, edit, or change a NHTSA TV ad or web video. Reports Campaign Research Results Concept Testing | 2023 Concept Testing | 2022 Mindset Research | 2022 Future Dates 2025August/Labor DayEnforcement: August 15 – September 1, 2025Paid Media: August 13 – September 1, 2025Earned Media: July 14 – September 8, 2025Winter HolidayEnforcement: December 12, 2025 – January 1, 2026Paid Media: December 10, 2025 – January 1, 2026Earned Media: November 10, 2025 – January 8, 20262026August/Labor DayEnforcement: August 14 – September 7, 2026Paid Media: August 12 – September 7, 2026Earned Media: July 13 – September 14, 2026Winter HolidayEnforcement: December 18, 2026 – January 1, 2027Paid Media: December 16, 2026 – January 1, 2027Earned Media: November 16, 2026 – January 8, 20272027August/Labor DayEnforcement: August 13 – September 5, 2027Paid Media: August 11 – September 5, 2027Earned Media: July 14 – September 12, 2027Winter HolidayEnforcement: December 17, 2027 – January 2, 2028Paid Media: December 15, 2027 – January 2, 2028Earned Media: November 17, 2027 – January 9, 20282028August/Labor DayEnforcement: August 18 – September 3, 2028Paid Media: August 16 – September 3, 2028Earned Media: July 12 – September 10, 2028Winter HolidayEnforcement: December 15, 2028 – January 1, 2029Paid Media: December 13, 2028 – January 1, 2029Earned Media: November 15, 2028 – January 7, 2029 Additional Resources NHTSA's If You Feel Different, You Drive Different. Drive High, Get a DUI. campaign pages: English | SpanishDrug-impaired driving facts, reports, images × Site search modal Here you can search the entire site Search
Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Drug-Impaired Driving If You Feel Different, You Drive Different. Drive High, Get a DUI. If You Feel Different, You Drive Different. Drive High, Get a DUI. About Mobilizations Campaigns Ads Resources About Enforcement Campaign If You Feel Different, You Drive Different. Drive High, Get a DUI. is a national high-visibility enforcement campaign that focuses specifically on the consequences of drug-impaired driving while urging drivers to not get behind the wheel after using drugs. Material created for these campaigns highlights law enforcement’s goal of stopping drug-impaired drivers and spreading awareness about the increased law enforcement presence on the nation’s roads during this period. Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. National Mobilizations August/September: Labor Day high-visibility enforcement campaign.Enforcement: August 16 – September 2, 2024Paid Media: August 14 – September 2, 2024Earned Media: July 15 – September 9, 2024December/January: Winter Holidays high-visibility enforcement campaign.Enforcement: December 13, 2024 – January 1, 2025Paid Media: December 11, 2024 – January 1, 2025Earned Media: November 11, 2024 – January 8, 2025Also, If You Feel Different, You Drive Different. Drive High, Get a DUI may be used if high-visibility enforcement is happening in your area over the Fourth of July holiday. All Campaigns National Mobilization | If You Feel Different, You Drive Different. Drive High, Get a DUI. Drug-Impaired Driving Dec 11, 2024 - Jan 1, 2025 Fourth of July | If You Feel Different, You Drive Different. Drive High, Get a DUI. (Certain Areas) Drug-Impaired Driving Jun 30, 2025 - Jul 6, 2025 National Mobilization | If You Feel Different, You Drive Different. Drive High, Get a DUI. Drug-Impaired Driving Aug 13, 2025 - Sep 1, 2025 Ads Asset Type Video | English Drug-Impaired | Enforcement | I Can Tell | English TV & Digital | :30 :15 :06 available by request PREVIEW Audio | English I Can Tell | English Radio | :30 PREVIEW DOWNLOAD It's Not OK | English Radio | :30 PREVIEW DOWNLOAD Video | Spanish Drug-Impaired | Enforcement | OK to Drive | Spanish TV & Digital | :30 :15 :06 available by request PREVIEW Audio | Spanish OK To Drive | Spanish Radio | :30 PREVIEW DOWNLOAD If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.Note: No one may alter, edit, or change a NHTSA TV ad or web video. Reports Campaign Research Results Concept Testing | 2023 Concept Testing | 2022 Mindset Research | 2022 Future Dates 2025August/Labor DayEnforcement: August 15 – September 1, 2025Paid Media: August 13 – September 1, 2025Earned Media: July 14 – September 8, 2025Winter HolidayEnforcement: December 12, 2025 – January 1, 2026Paid Media: December 10, 2025 – January 1, 2026Earned Media: November 10, 2025 – January 8, 20262026August/Labor DayEnforcement: August 14 – September 7, 2026Paid Media: August 12 – September 7, 2026Earned Media: July 13 – September 14, 2026Winter HolidayEnforcement: December 18, 2026 – January 1, 2027Paid Media: December 16, 2026 – January 1, 2027Earned Media: November 16, 2026 – January 8, 20272027August/Labor DayEnforcement: August 13 – September 5, 2027Paid Media: August 11 – September 5, 2027Earned Media: July 14 – September 12, 2027Winter HolidayEnforcement: December 17, 2027 – January 2, 2028Paid Media: December 15, 2027 – January 2, 2028Earned Media: November 17, 2027 – January 9, 20282028August/Labor DayEnforcement: August 18 – September 3, 2028Paid Media: August 16 – September 3, 2028Earned Media: July 12 – September 10, 2028Winter HolidayEnforcement: December 15, 2028 – January 1, 2029Paid Media: December 13, 2028 – January 1, 2029Earned Media: November 15, 2028 – January 7, 2029 Additional Resources NHTSA's If You Feel Different, You Drive Different. Drive High, Get a DUI. campaign pages: English | SpanishDrug-impaired driving facts, reports, images
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