United States Department of Transportation United States Department of Transportation

Speeding Slows You Down

About

Enforcement

Speeding Slows You Down is a high-visibility enforcement mobilization campaign that focuses specifically on the consequences of speeding while urging drivers to slow down. Material created for this campaign highlights law enforcement’s goal of stopping speeding and helps spread awareness about the increased law enforcement presence on the nation’s roads during this period.

Key Dates

July 8–31, 2024: A national paid social norming campaign runs for speed. States may consider running this enforcement campaign in its place if high-visibility enforcement is planned.

Talking Points

We've prepared talking points related to speeding. After downloading, we encourage you to add local stats and facts to the document.

Earned Media

We've produced sample news releases that can be used for media outreach.

Facts

National statistics related to this topic are available in our Speeding section.

Social Media

This social media playbook contains sample social media content in English and Spanish. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Additional sample social media posts are also available for download.

Graphics

Asset Type

English
Equation | English 1080x1920 Animated
Equation | English 1200x1200 Animated
Equation | English 1200x1200 Static
Everything Goes Up | English 1200x1200 Animated
Push It | English 1200x1200 Static
Push It | English 1200x1200 Animated
Slow Down | English 1200x1200 Static
Slow Down | English 1200x1200 Animated
Slow Down | English 1080x1920 Animated
Spanish
Everything Goes Up | Spanish 4 animated | 4 static
How Fast | Spanish 1200x1200 Static
How Fast | Spanish 1200x1200 Animated
Push It | Spanish 4 animated | 4 static
Speed of Light | Spanish 1200x1200 Static
Speed of Light | Spanish 1200x1200 Animated

Variable Message Boards

SPEEDING KILLS

SLOW DOWN OR

PAY THE FINE

SPEEDING IS

ALWAYS ILLEGAL

SLOW DOWN

SPEEDING LIMITS

THE TIME YOU

NEED TO REACT

DRIVERS CAUGHT

SPEEDING WILL

BE TICKETED

SLOW DOWN

LAW ENFORCEMENT

IS WATCHING

OBEY THE LAW

SLOW DOWN

TICKET AVOIDED

Download All Text

Ads

Asset Type

Video | English
Speed | Enforcement | English TV & Digital | :30 :15 :06 available by request
Audio | English
Speed Slows You Down | English Radio | :30
Banner | English
Speeding Slows You Down | English 7 animated | 7 static
Video | Spanish
Speed | Enforcement | Spanish TV & Digital | :30 :15 :06 available by request
Audio | Spanish
The Speed Limit Is The Law | Spanish Radio | :30
Banner | Spanish
The Speed Limit Is The Law | Spanish 7 animated | 7 static

If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.

Note: No one may alter, edit, or change a NHTSA TV ad or web video.

Additional Resources