United States Department of Transportation United States Department of Transportation

Speeding Slows You Down

About

Enforcement

Speeding Slows You Down is a high-visibility enforcement mobilization campaign that focuses specifically on the consequences of speeding while urging drivers to slow down.   Materials created for this campaign highlights law enforcement’s goal of stopping speeding and helps spread awareness about the increased law enforcement presence on the nation’s roads during this period.

Key Dates

July 7–31, 2025: A national paid social norming campaign runs for speed. States may consider running this enforcement campaign in its place if high-visibility enforcement is planned.

Talking Points

We've prepared talking points related to speeding. After downloading, we encourage you to add local stats and facts to the document.

Earned Media

We've produced sample news releases that can be used for media outreach.

  • Coming Soon: Spanish

Facts

National statistics related to this topic are available in our Speeding section.

Social Media

This social media playbook contains sample social media content in English and Spanish. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

  • Coming Soon: Social Media Playbook

Additional sample social media posts are also available for download.

Graphics

Asset Type

English
Faster You Go | Static | English 1080x1350 | Facebook, X, Instagram
Faster You Go | Animated | English 1080x1920 | Facebook, X, Instagram
Equation | Static | English 1200x1200 | Facebook, X, Instagram
Equation | Animated | English 1080x1920 | Facebook, X, Instagram
Slow Down | Static | English 1200x1200 | Facebook, X, Instagram
Slow Down | Animated | English 1080x1920 | Facebook, X, Instagram
Spanish
Less Is More | Static | Spanish 1080x1350 | Facebook, X, Instagram
Less Is More | Animated | Spanish 1080x1920 | Facebook, X, Instagram
How Fast | Spanish 1200x1200 Static | Facebook, X, Instagram
How Fast | Spanish 1200x1200 Animated | Facebook, X, Instagram
Speed of Light | Spanish 1200x1200 Static | Facebook, X, Instagram
Speed of Light | Spanish 1200x1200 Animated | Facebook, X, Instagram

Variable Message Boards

SPEEDING

CATCHES UP

WITH YOU

BE THE FIRST TO

PROTECT LIVES

BY SLOWING DOWN

SLOW DOWN

ROAD SAFETY

COMES FIRST

KEEP YOUR SPEED

SAFE ADJUST FOR

ROAD CONDITIONS

OBEY SPEED

LIMITS PROTECT

ALL ROAD USERS

SPEEDING COSTS

DONT RISK LIVES

SLOW DOWN

RUSH LESS

SLOW DOWN

PROTECT LIVES

AVOID SPEEDING

IT IS DANGEROUS

ROAD BEHAVIOR

DONT SPEED AWAY

A FUTURE

SLOW DOWN

SPEEDING BRINGS

DANGER FAST

SLOW DOWN

Download All Text

Ads

Asset Type

Video | English
Speed | Enforcement | English TV & Digital | :30 :15 :06 available by request
Audio | English
Speed Slows You Down | English Radio | :30
Banner | English
Speeding Slows You Down | English 7 animated | 7 static
Video | Spanish
Speed | Enforcement | Spanish TV & Digital | :30 :15 :06 available by request
Audio | Spanish
The Speed Limit Is The Law | Spanish Radio | :30
Banner | Spanish
The Speed Limit Is The Law | Spanish 7 animated | 7 static

If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.

Note: No one may alter, edit, or change a NHTSA TV ad or web video.

Additional Resources