United States Department of Transportation United States Department of Transportation

Don't Drive Distracted. Eyes Forward.

About

Social Norming

Don't Drive Distracted. Eyes Forward. is a year-round social norming campaign that focuses on distracted driving prevention. This page has resources that can be used to encourage drivers to focus on the road, and not drive distracted.

National Distracted Driving Awareness Month

April is National Distracted Driving Awareness Month and you'll see increased communication related to distracted driving. Use any of the material on this page throughout the month, except for certain days in April when a national high-visibility enforcement mobilization is happening.

Talking Points

We've prepared talking points related to this campaign. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

Ads

Video
Audio
Banner
Print
Out-of-Home

Asset Type

Video
Distraction | Social Norming | The Dive | English TV | :30 :15 :10 available at AdCouncil.org
Audio
Danger Radio | :30 available at AdCouncil.org
Snakes Radio | :30 & :15 available at AdCouncil.org
Banner
Eyes Forward | Static & Animated Banner | 6 sizes available at AdCouncil.org
Print
Really Scary Print | 9 sizes available at AdCouncil.org
Out-of-Home
Really Scary Out-of-Home | 3 sizes available at AdCouncil.org

The above videos are available on YouTube and through AdCouncil.org.

Note: No one may alter, edit, or change a NHTSA TV ad or web video.

Message Boards

DRIVE NOW

TEXT LATER

AVOID DANGER

ONLY TEXT WHEN

SAFELY PARKED

DRIVE FOCUSED

KEEP ROAD USERS

SAFE PUT THE

PHONE AWAY

LET PASSENGERS

BE DESIGNATED

TEXTERS

YOUR PASSENGER

CAN USE THE

PHONE FOR YOU

LEAD BY EXAMPLE

NO TEXTING

WHILE DRIVING

Download All Text

Additional Resources