United States Department of Transportation United States Department of Transportation

If You Feel Different, You Drive Different

About

Social Norming Campaign

If You Feel Different, You Drive Different is a year-round social norming campaign that focuses on drug-impaired driving prevention. This page has resources that can be used year-round, and we also have seasonally themed material that can be found on the pages linked below. Use any of our resources to encourage drivers to not get behind the wheel after using drugs and plan for a safe, sober ride home.

Many assets for special activations are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. 

Special Activations

Thanksgiving | If You Feel Different, You Drive Different

Drug-Impaired Driving
Nov 23, 2024 - Nov 30, 2024

Pre-Holidays | Winter | If You Feel Different, You Drive Different Drug-Impaired Driving

Drug-Impaired Driving
Dec 1, 2024 - Dec 10, 2024

420 | If You Feel Different, You Drive Different

Drug-Impaired Driving
Apr 14, 2025 - Apr 20, 2025

Fourth of July | If You Feel Different, You Drive Different

Drug-Impaired Driving
Jun 30, 2025 - Jul 6, 2025

Halloween | If You Feel Different, You Drive Different

Drug-Impaired Driving
Oct 25, 2025 - Oct 31, 2025

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

Images often help boost content engagement, especially on social media posts. We offer a variety of traffic safety images for free in our Image Library, which is linked in the Resources section.

Graphics

Asset Type

English
Pretty Simple | English Animated | Facebook, X, Instagram
Pretty Simple | English Animated | Vertical Video
Puff Puff | English Animated | Facebook, X, Instagram
Puff Puff | English Animated | Vertical Video

Ads

Asset Type

Video
Drug-Impaired | Social Norming | I'm In an Ad TV & Digital | :15, :06 available at AdCouncil.org
Drug-Impaired | Social Norming | Not Camping Day TV & Digital | :30 available at AdCouncil.org
Drug-Impaired | Social Norming | You Can Run TV & Digital | :30 available at AdCouncil.org
Radio
Feel Drive Different Radio | :30 :15 :06 available at AdCouncil.org
I Get Lost | English Radio | :30 available at AdCouncil.org
You Can Run Radio | :30 available at AdCouncil.org
Other
Banner | English Multiple options available at available at AdCouncil.org
Out-of-Home | English Multiple options available at available at AdCouncil.org
Print | English Multiple options available at available at AdCouncil.org
Spanish
I Get Lost | Spanish Radio | :30 available at AdCouncil.org

The above videos are available on YouTube and through AdCouncil.org. 

Note: No one may alter, edit, or change a NHTSA TV ad or web video.

Reports

Campaign Research Results

Additional Resources