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Fourth of July

About

Key Dates:

  • July 1-7: Fourth of July Campaign
  • July 4: Fourth of July

Relevant, timely and seasonal messaging can help boost traffic safety communication efforts. 

We offer themed material for the Fourth of July that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home. 

Facts

Fourth of July Stats

  • In 2022, 487 people died in traffic crashes during the Fourth of July holiday period. 
    • 40% (196) of those fatalities occurred in drunk driving crashes. 
    • Of those who died in drunk driving crashes, 27% were in a crash involving at least one driver or motorcycle operator with a blood alcohol concentration at or above .15 g/dL — almost twice the legal limit in almost every state.  
  • From 2018 to 2022, there were 2,228 traffic crash fatalities during the Fourth of July holiday period.
    • 1,414 of those fatalities were a driver. 
    • 39% (545) of those drivers were drunk. 
    • The 21-34 age group had the highest percent (50%) of drunk drivers.

More Stats

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

Message Boards

BUZZED DRIVING

IS

DRUNK DRIVING

DRIVE SOBER

JULY 4TH

AND EVERY DAY

4TH OF JULY

DRIVE SAFE

DRIVE SOBER

THANK YOU FOR

DRIVING SOBER

AMERICA

DRIVE SOBER

FOR AMERICA

THIS JULY 4TH

AMERICA LOVES

SOBER DRIVERS

HAPPY JULY 4TH

NO TRAGEDIES

ON OUR ROADS

DRIVE SOBER

Graphics

Asset Type

English | Static
Be A Hero | Static | English 1200x1200 | Facebook, X, Instagram
Revere | Static | English 1200x1200 | Facebook, X, Instagram
English | Animated
Be a Hero | Animated | English 1200x1200 | Facebook, X, Instagram
Be a Hero | Animated | English 1080x1920 | vertical video
Revere | Animated | English 1200x1200 | Facebook, X, Instagram
Revere | Animated | English 1080x1920 | vertical video
Spanish
Se Valiente | Static | Spanish 1200x1200 | Facebook, X, Instagram
Se Valiente | Animated | Spanish 1200x1200 | Facebook, X, Instagram

All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov

Additional Resources