Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Speeding Speeding Slows You Down Speeding Slows You Down About Messaging Graphics Ads Resources About EnforcementSpeeding Slows You Down is a high-visibility enforcement mobilization campaign that focuses specifically on the consequences of speeding while urging drivers to slow down. Material created for this campaign highlights law enforcement’s goal of stopping speeding and helps spread awareness about the increased law enforcement presence on the nation’s roads during this period.Key DatesJuly 7–31, 2025: A national paid social norming campaign runs for speed. States may consider running this enforcement campaign in its place if high-visibility enforcement is planned. Talking Points We've prepared talking points related to speeding. After downloading, we encourage you to add local stats and facts to the document. Talking Points | English Talking Points | Spanish Earned Media We've produced sample news releases that can be used for media outreach. Sample News Release | English Sample News Release | Spanish Facts National statistics related to this topic are available in our Speeding section. Social Media This social media playbook contains sample social media content in English and Spanish. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy. Social Media Playbook | English & Spanish Additional sample social media posts are also available for download. Social Media Messages | English Social Media Messages | Spanish Graphics Asset Type English Equation | English 1200x1200 Static PREVIEW DOWNLOAD Equation | English 1080x1920 Animated PREVIEW DOWNLOAD Equation | English 1200x1200 Animated PREVIEW DOWNLOAD Everything Goes Up | English 1200x1200 Animated PREVIEW DOWNLOAD Push It | English 1200x1200 Static PREVIEW DOWNLOAD Push It | English 1200x1200 Animated PREVIEW DOWNLOAD Slow Down | English 1200x1200 Static PREVIEW DOWNLOAD Slow Down | English 1200x1200 Animated PREVIEW DOWNLOAD Slow Down | English 1080x1920 Animated PREVIEW DOWNLOAD Spanish Everything Goes Up | Spanish 4 animated | 4 static PREVIEW DOWNLOAD How Fast | Spanish 1200x1200 Static PREVIEW DOWNLOAD How Fast | Spanish 1200x1200 Animated PREVIEW DOWNLOAD Push It | Spanish 4 animated | 4 static PREVIEW Speed of Light | Spanish 1200x1200 Static PREVIEW DOWNLOAD Speed of Light | Spanish 1200x1200 Animated PREVIEW DOWNLOAD Variable Message Boards SPEEDING KILLS SLOW DOWN OR PAY THE FINE SPEEDING IS ALWAYS ILLEGAL SLOW DOWN SPEEDING LIMITS THE TIME YOU NEED TO REACT DRIVERS CAUGHT SPEEDING WILL BE TICKETED SLOW DOWN LAW ENFORCEMENT IS WATCHING OBEY THE LAW SLOW DOWN TICKET AVOIDED Download All Text Ads Asset Type Video | English Speed | Enforcement | English TV & Digital | :30 :15 :06 available by request PREVIEW Audio | English Speed Slows You Down | English Radio | :30 PREVIEW DOWNLOAD Banner | English Speeding Slows You Down | English 7 animated | 7 static PREVIEW DOWNLOAD Video | Spanish Speed | Enforcement | Spanish TV & Digital | :30 :15 :06 available by request PREVIEW Audio | Spanish The Speed Limit Is The Law | Spanish Radio | :30 PREVIEW DOWNLOAD Banner | Spanish The Speed Limit Is The Law | Spanish 7 animated | 7 static PREVIEW DOWNLOAD If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.Note: No one may alter, edit, or change a NHTSA TV ad or web video. Additional Resources Social Norming Campaign: Speeding Catches Up With YouSpeed reports and other resourcesSign up to get campaign updates via email from Traffic Safety Marketing
Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Speeding Speeding Slows You Down Speeding Slows You Down About Messaging Graphics Ads Resources About EnforcementSpeeding Slows You Down is a high-visibility enforcement mobilization campaign that focuses specifically on the consequences of speeding while urging drivers to slow down. Material created for this campaign highlights law enforcement’s goal of stopping speeding and helps spread awareness about the increased law enforcement presence on the nation’s roads during this period.Key DatesJuly 7–31, 2025: A national paid social norming campaign runs for speed. States may consider running this enforcement campaign in its place if high-visibility enforcement is planned. Talking Points We've prepared talking points related to speeding. After downloading, we encourage you to add local stats and facts to the document. Talking Points | English Talking Points | Spanish Earned Media We've produced sample news releases that can be used for media outreach. Sample News Release | English Sample News Release | Spanish Facts National statistics related to this topic are available in our Speeding section. Social Media This social media playbook contains sample social media content in English and Spanish. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy. Social Media Playbook | English & Spanish Additional sample social media posts are also available for download. Social Media Messages | English Social Media Messages | Spanish Graphics Asset Type English Equation | English 1200x1200 Static PREVIEW DOWNLOAD Equation | English 1080x1920 Animated PREVIEW DOWNLOAD Equation | English 1200x1200 Animated PREVIEW DOWNLOAD Everything Goes Up | English 1200x1200 Animated PREVIEW DOWNLOAD Push It | English 1200x1200 Static PREVIEW DOWNLOAD Push It | English 1200x1200 Animated PREVIEW DOWNLOAD Slow Down | English 1200x1200 Static PREVIEW DOWNLOAD Slow Down | English 1200x1200 Animated PREVIEW DOWNLOAD Slow Down | English 1080x1920 Animated PREVIEW DOWNLOAD Spanish Everything Goes Up | Spanish 4 animated | 4 static PREVIEW DOWNLOAD How Fast | Spanish 1200x1200 Static PREVIEW DOWNLOAD How Fast | Spanish 1200x1200 Animated PREVIEW DOWNLOAD Push It | Spanish 4 animated | 4 static PREVIEW Speed of Light | Spanish 1200x1200 Static PREVIEW DOWNLOAD Speed of Light | Spanish 1200x1200 Animated PREVIEW DOWNLOAD Variable Message Boards SPEEDING KILLS SLOW DOWN OR PAY THE FINE SPEEDING IS ALWAYS ILLEGAL SLOW DOWN SPEEDING LIMITS THE TIME YOU NEED TO REACT DRIVERS CAUGHT SPEEDING WILL BE TICKETED SLOW DOWN LAW ENFORCEMENT IS WATCHING OBEY THE LAW SLOW DOWN TICKET AVOIDED Download All Text Ads Asset Type Video | English Speed | Enforcement | English TV & Digital | :30 :15 :06 available by request PREVIEW Audio | English Speed Slows You Down | English Radio | :30 PREVIEW DOWNLOAD Banner | English Speeding Slows You Down | English 7 animated | 7 static PREVIEW DOWNLOAD Video | Spanish Speed | Enforcement | Spanish TV & Digital | :30 :15 :06 available by request PREVIEW Audio | Spanish The Speed Limit Is The Law | Spanish Radio | :30 PREVIEW DOWNLOAD Banner | Spanish The Speed Limit Is The Law | Spanish 7 animated | 7 static PREVIEW DOWNLOAD If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.Note: No one may alter, edit, or change a NHTSA TV ad or web video. Additional Resources Social Norming Campaign: Speeding Catches Up With YouSpeed reports and other resourcesSign up to get campaign updates via email from Traffic Safety Marketing