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Don't Drive Distracted. Eyes Forward.

About

Social Norming

Don't Drive Distracted. Eyes Forward. is a year-round social norming campaign that focuses on distracted driving prevention. This page has resources that can be used to encourage drivers to focus on the road, and not drive distracted.

Ads

Asset Type

Video
Distraction | Social Norming | The Dive | English TV | :30 :15 :10 available at AdCouncil.org
Audio
Snakes Radio | :30 & :15 available at AdCouncil.org
Danger Radio | :30 available at AdCouncil.org
Banner
Eyes Forward | Static & Animated Banner | 6 sizes available at AdCouncil.org
Print
Really Scary Print | 9 sizes available at AdCouncil.org
Out-of-Home
Really Scary Out-of-Home | 3 sizes available at AdCouncil.org

The above videos are available on YouTube and through AdCouncil.org

Note: No one may alter, edit, or change a NHTSA TV ad or web video.

National Distracted Driving Awareness Month

April is National Distracted Driving Awareness Month and you'll see increased communication related to distracted driving. Use any of the material on this page throughout the month, except for certain days in April when a national high-visibility enforcement mobilization is happening.

Additional Resources