August/Labor Day

If You Feel Different, You Drive Different. Drive High, Get a DUI. is a national high-visibility enforcement campaign that runs during specific times of the year. This campaign focuses on the consequences of drug-impaired driving and is supported by increased law enforcement.

Key Dates:

• Enforcement: August 16 – September 2, 2024
• Paid Media: August 14 – September 2, 2024
• Earned Media: July 15 – September 9, 2024

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. 

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

We've produced sample news releases that can be used for media outreach.

• The latest facts are available on the Drug-Impaired Driving page.

All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov. 

• Image Library: Holidays & Occasions
• Overview of If You Feel Different, You Drive Different. Drive High, Get a DUI. campaigns 
• Campaign Research Results, Future Dates
• NHTSA's If You Feel Different, You Drive Different. Drive High, Get a DUI. campaign pages: English | Spanish