August/Labor Day

Drive Sober or Get Pulled Over is a national high-visibility enforcement campaign that focuses on the consequences of drunk driving and is supported by increased law enforcement.

Key Dates:

• Enforcement: August 16 – September 2, 2024
• Paid Media: August 14 – September 2, 2024
• Earned Media: July 15 – September 9, 2024

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. 

Labor Day Stats

• During the 2022 Labor Day holiday (6 p.m. September 2-5:59 a.m. September 6), there were 490 crash fatalities nationwide. 
• Of these 490 traffic crash fatalities, 39% (190) involved a drunk driver, and a quarter (25%) involved drivers who were driving with a BAC almost twice the legal limit (.15+ BAC). 
• Among drivers between the ages of 18 and 34 who were killed in crashes over the Labor Day holiday in 2022, 47% of those drivers were drunk, with BACs of .08 or higher.

More Stats

• For general drunk driving statistics, visit our drunk driving section.
• For facts translated in Spanish, visit NHTSA.gov/Espanol.

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document.

We've produced sample news releases that can be used for media outreach.

All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov. 

• Image Library: Holidays & Occasions
• Overview of Drive Sober or Get Pulled Over campaigns 
• Campaign Research Results, Future Dates 
• NHTSA's Drive Sober or Get Pulled Over campaign pages: English | Spanish