United States Department of Transportation United States Department of Transportation

Winter Holidays

About

Drive Sober or Get Pulled Over is a national high-visibility enforcement campaign that focuses on the consequences of drunk driving and is supported by increased law enforcement.

Key Dates:

  • December 11, 2024 – January 1, 2025: National Enforcement

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. 

Facts

December Stats

  • During the 2018-2022 December months, there were 4,759 people killed in alcohol-impaired-driving crashes. In December 2022 alone, 1,062 people died in alcohol-impaired-driving crashes.
  • Drunk male drivers were involved in fatal crashes at a much higher rate (22%) in December 2022 compared to female drivers (16%). 
  • Young drivers ages 21-34 accounted for the highest percentage (25%) of alcohol-impaired drivers involved in fatal traffic crashes in December 2022.
  • Nighttime driving in December 2022 was significantly more dangerous than daytime driving, with 31% of drivers involved in fatal traffic crashes between the hours of 6 p.m. and 5:59 a.m. being drunk. Almost half (45%) of drivers involved in fatal crashes between the hours of midnight and 2:59 a.m. were drunk.

More Stats

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document.

Earned Media

We've produced sample news releases that can be used for media outreach.

Graphics

Asset Type

English
Thin Ice | Animated | English Animated | 1200x1200 | Facebook, X, Instagram
Thin Ice | Animated | English Animated | Vertical Video
Thin Ice | Static | English Static | 1200x1200 | Facebook, X, Instagram
Spanish
Socks | Animated | Spanish Animated | 1200x1200 | Facebook, X, Instagram
Socks | Static | Spanish Static | 1200x1200 | Facebook, X, Instagram

Message Boards

DRIVE SOBER

THIS HOLIDAY

SEASON

DRUNK DRIVERS

RUIN HOLIDAYS

DRIVE SOBER

TIS THE SEASON

TO PLAN AHEAD

DRIVE SOBER

DRIVE SOBER

OR GET

PULLED OVER

DRUNK DRIVING

IS ILLEGAL

DRIVE SOBER

GIVE THE GIFT

OF SAFE DRIVING

DRIVE SOBER

Download All Text

Ads and Event Banners

drive sober

Multiple ad options are available in English and Spanish.

Drive Sober or Get Pulled Over event banners are available for you to print or use electronically.

 

Media Buy Plan and Summary

Additional Resources