Click It or Ticket

Enforcement Campaign

Click It or Ticket is a national high-visibility enforcement campaign that focuses specifically on the consequences of not wearing a seat belt while urging riders to always buckle up. Material created for this campaign highlights law enforcement’s goal of encouraging drivers and passengers to wear seat belts and to spread awareness about the increased police presence on our nation’s roads during this period. 

We've prepared talking points related to Click It or Ticket. These can be used as part of your Memorial Day and Thanksgiving holiday enforcement campaign messaging. After downloading, we encourage you to add local stats and facts to the document. 

National statistics related to this topic are available in our Seat Belt Safety section.

If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.

Note: No one may alter, edit, or change a NHTSA TV ad or digital video.

NHTSA supports a national seat belt law enforcement mobilization in May. 

The Media Work Plan provides an overview of the research and trends that inform NHTSA's national paid media plan for the campaign. The Media Buy Summary provides an overview of the media channels, media partner selection and tactics that will be activated to reach the target audience.

During the Memorial Day holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, we've created assets specific to the holiday.

During the Thanksgiving holiday, you can use many of the resources available on this page to increase your seat belt safety messaging. In addition, stats and assets specific to the holiday are available. 

Campaign Research Results

• Seat Belt Law Chart by State, 2022
• NHTSA.gov Click It or Ticket: English | Spanish
• Sign up to get campaign updates via email from Traffic Safety Marketing