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Key Dates

  • October 25-31: Halloween Campaign
  • October 31: Halloween 

Relevant, timely messaging is an important addition to any communication plan, as it creates an opportunity for engagement with the community.

We have themed material, in English and Spanish, for Halloween that reminds drivers: If You Feel Different, You Drive Different and that it's dangerous and illegal to drive impaired.

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

Variable Message Board

ADD A SOBER

RIDE TO YOUR

HALLOWEEN PLANS

A PLANNED SOBER

RIDE IS AN EASY

HALLOWEEN TREAT

AVOID FRIGHTS

DRIVE SOBER TO

GET HOME SAFE

DESIGNATE YOUR

SOBER DRIVER

FOR HALLOWEEN

DONT BE A GHOST

DRIVING HIGH

IS DEADLY

DRUGS IMPAIR

GET A SOBER

HALLOWEEN RIDE

ONLY WITCHES

FLY HIGH

DRIVE SOBER

Graphics

Asset Type

English
Spider | Animated | English 1080x1920 | Vertical Video
Spider | Animated | English 1200x1200 | Facebook, X, Instagram
Spider | Static | English 1200x1200 | Facebook, X, Instagram
Spanish
Spirits | Animated | Spanish 1200x1200 | Facebook, X, Instagram
Spirits | Static | Spanish 1200x1200 | Facebook, X, Instagram

Additional Resources