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Vehicle Safety Recalls

Millions of vehicles are recalled each year, so it’s essential to include vehicle safety recall information in any road safety communication plan. We have material that helps inform vehicle owners about the process of checking for safety recalls and getting a recall repair, and educates drivers about the importance of regularly checking their car for recalls.

Key Dates:

  • March: Vehicle Safety Recalls Week is March 3-9, 2025, and coincides with the start of Daylight Saving Time, a great time to increase messaging
  • November: The end of Daylight Saving Time is another time to increase messaging related to recalls and reminding drivers to check for recalls twice a year.

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities.

Facts

  • In 2023, 1,000 recalls were issued for vehicles, car seats, tires, RVs and other equipment. More than 34 million vehicles were recalled.

Talking Points

We've prepared talking points related to recalls.

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

Graphics

Asset Type

Fall Back | English
Change Your Clocks | Static | English 1200x1200 | Facebook, X, Instagram
Change Your Clocks | Animated | English 1200x1200 | Facebook, X, Instagram
Change Your Clocks | Animated | English 1080x1920 | Vertical Video
Fall Back | Spanish
Change Your Clocks | Static | Spanish 1200x1200 | Facebook, X, Instagram
Change Your Clocks | Animated | Spanish 1200x1200 | Facebook, X, Instagram
General | English
Recalls Start | Static | English 1200x1200 | Facebook, X, Instagram
Triggers Recall | Static | English 1200x1200 | Facebook, X, Instagram
Recalls Stay Safe | Static | English 1200x1200 | Facebook, X, Instagram
Recall Notification | Static | English 1200x1200 | Facebook, X, Instagram
Unrepaired Recalls | Static | English 1200x1200 | Facebook, X, Instagram
SaferCar App | Static | English 1200x1200 | Facebook, X, Instagram
Spring Forward | English
Spring Forward | Static | English 1200x1200 | Facebook, X, Instagram
Spring Forward | Animated | English 1200x1200 | Facebook, X, Instagram
Spring Forward | Animated | English 1080x1920 | Vertical Video
Spring Forward | Spanish
Spring Forward | Static | Spanish 1200x1200 | Facebook, X, Instagram
Spring Forward | Animated | Spanish 1200x1200 | Facebook, X, Instagram

Videos

Asset Type

English
Routine Recall Check
Safety Defects
Takata Air Bag Recall
SaferCar App
How Air Bags Work YouTube format only
Used Car Safety Check YouTube format only
Spanish
Routine Recall Check | Spanish
Recall Check Using SaferCar App | Spanish
How To Help Us With Your Recalls | Spanish
Takata Air Bag Recall | Spanish YouTube format only

Handouts

Ads

Asset Type

Banner Ads
Routine A Animated | 6 sizes | HTML
Routine A Static | 6 sizes | PNG
Routine B Animated | 6 sizes | HTML
Routine B Static | 6 sizes | PNG
Routine A/B Animated | 2 options | MP4
Save a Life 8 Animated | 8 Static
Injury 8 Animated | 8 Static
Social Media Banner
Time To Check (social skins - set of 2)

Reports

Campaign Research Results

Vehicle Safety Recalls Week

Vehicle Safety Recalls Week is March 3-9, 2025, and coincides with the start of Daylight Saving Time, a great time to increase messaging. You can use any of the materials available on this page to increase your vehicle safety recall messaging.

Also, sample news releases and social media posts specific to Vehicle Safety Recalls Week can be downloaded.

  • News Releases & Social Media Posts: Coming in 2025

Additional Resources